Cross-platform product delivery
One Flutter codebase designed, released and maintained across the Apple and Google stores.
Weels
Weels is an automotive platform I founded to connect enthusiasts with events, clubs, news, services and each other. I lead the product, brand, UX/UI and AI-assisted development across the consumer app, public website, organizer tools, data operations and internal business systems.
AI-assisted news pipeline
Automotive sources are ingested, categorized and summarized into concise app-ready stories.
Automated event discovery
Future automotive events are continuously sourced, verified and prepared for publishing.
Data quality engine
Deduplication, taxonomy, identity and geolocation checks protect a continuously growing database.
Location-aware discovery
Events and services are ranked and filtered around each user with useful local context.
Organizer publishing workflow
Verification, structured submissions and managed updates turn informal clubs into reliable publishers.
Community trust & moderation
Identity review, moderation queues and content controls protect participation at scale.
Notification orchestration
Relevant messages are triggered from event, club, contest and product state without overwhelming users.
End-to-end contest operations
Entries, moderation, voting, winners and participant communications work as one controlled flow.
Product intelligence
Acquisition, engagement and operational dashboards reveal what is used and what needs attention.
Store release operations
Versioning, signing, QA and release procedures keep iOS and Android production aligned.
One-founder operating system
Automation and internal tools keep product, content, finance and compliance manageable by one person.
Technology stack
Flutter
Cross-platform mobile interface
Dart
Application and product logic
Firebase / Firestore
Identity, data, storage and live product state
Google Cloud
Functions, scheduled jobs and backend APIs
Firebase Analytics
Acquisition, launches and product engagement
Google APIs
Sign-in, location and connected operations
HTML5
Public website and internal dashboards
CSS
Responsive web and admin interfaces
JavaScript
Website behavior and operational tooling
Playwright
Automated checks for critical workflows