Builder-free WordPress architecture
Twelve bespoke coded experiences live inside a familiar content-management environment.
Boba Network
Boba Network is a blockchain ecosystem built around Ethereum scaling and HybridCompute. I led the website transformation from product structure and UX/UI to AI-assisted implementation, rebuilding twelve public experiences in code while keeping the live site, active campaigns and familiar WordPress editing workflow operational.
Phased live migration
Legacy pages were retired incrementally while production traffic and active campaigns stayed live.
Reusable component system
Shared navigation, metadata and interface patterns replaced duplicated page-by-page production.
Complex product made legible
HybridCompute, scaling and token economics were translated into clear business and developer journeys.
Campaign-ready publishing system
Reusable structures let launches, grants and community programs ship without rebuilding the site.
Brand production across formats
Web, campaigns, presentations, events, motion and 3D assets stayed inside one visual system.
Performance recovery
Lean coded pages, optimized media and cache warming replaced a builder-heavy foundation.
Automated regression protection
Browser, link and accessibility checks catch breakage across the full public experience.
Safe release & handoff system
Staged deploys, backups, secret checks, runbooks and documented ownership make the platform maintainable.
Technology stack
WordPress
CMS and familiar editing layer
PHP
Theme, routing and integrations
HTML5
Semantic coded page structures
CSS3
Responsive systems and motion
JavaScript
Interactions and progressive enhancement
WP Engine
Development, staging and production
Cloudflare
DNS, edge delivery and protection
Playwright
Browser and regression checks
Google Analytics
Consent-aware measurement
Kit
Newsletter and lead capture